A wheel diagram is a common education tool used by those working in the field of interpersonal violence. It showcases how abuse and violence encompass more than just physical and sexual abuse. At many organizations supporting those who have been affected by domestic violence, this tool is a way to help clients identify and name their experiences while contextualizing those experiences as abuse. For this reason, the text is more dense than it might be on other graphics because the intent is to encompass as many experiences as possible to reach the most comprehensive number of people.
My input on this project was limited to research, consultation, and analysis. I have included a sample of these documents to provide a glimpse into how I research and organize background information for a project.
The final product was a collaborative decision-making process between myself and several other stakeholders and leadership members. It will incorporate many of my suggestions and feedback. The final graphic design is credited to Caldera Creative- a design agency in Idaho, USA.
A mock-up of what my proposed 10-spoke wheel might look like.
A summary of my analysis, suggestions, and reasoning.
A sample of how I presented my suggestions for copy.
The final document submitted to the design team.
The immediate effectiveness of this document was seen with the people our client services team works with. As an education tool, it expanded the definition of power and control and allowed more individuals to understand and identify their experiences as serious, valid, and not their fault. It laid out in much more detail the types of abusive tactics used by those using power and control against others. Seeing their experience included on an “official” document was a decisive change in perspective for some and gave others something to consider.
An important note for this project is that the reverse side of this card (not pictured or included in the analysis) demonstrates what types of behaviors are present in a healthy relationship.
The final product is still being developed by the design team.
rachelcoppola.design 